Target Market

Market Segmentation

We have targeted "Gurgaon" as our target market.

Geographic

• City:  City
• Location: Gurgaon, Haryana

Demographic

• Population: 23 Lacs(approx.)
• Income: 1 to 1.50 Lacs per month (approx.)
• Social Class: Upper Middle class
• Occupation: Students, Businessmen and Self Employed
• Targeted Group: Bachelors and Families
• Socio-Economic Classification: A1
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Psychographic

• Lifestyle: All (Culture-oriented, Sports-oriented, Outdoor-oriented)
• Personality: All (Compulsive, Authoritarian, Ambitious)

Behavioral

• Occasions: Regular
• Benefits: Creative and Professional Service
• User Status: Potential User
• Usage Rate: Medium
• Readiness Stage: Interested